AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Play Pass Games on iOS in the UK
A look into the second quarter's performance of the leading Play Pass games on iOS in the UK, showcasing download and user engagement trends. Insights provided by Sensor Tower.
In the second quarter of 2024, the UK iOS platform saw varying trends among the top Play Pass games. Here's a snapshot of how these games performed, with data sourced from Sensor Tower.
Sudoku.com - Number Games experienced a slight decline in downloads from 14K in the first week to 7.6K by the end of the quarter, while weekly active users saw a minor fluctuation, ending at 127K. The game's revenue peaked at $913K in late April before settling to around $633K by June's end.
Ubisoft's Hungry Shark Evolution also saw a dip in downloads, starting at 4.3K and reducing to 3.8K. Weekly active users mirrored this trend, decreasing from 16K to 15.5K. Revenue trends showed a mid-quarter spike to $2.1M but concluded the quarter at roughly $1.7M.
Illusion Labs' Touchgrind BMX 2 downloads began at 4K and experienced a gentle rise to 3.5K. Active users started at 30K but saw a small decline to 26K. Revenue for the game reached a high of $663K in early June, ending at $440K.
Flow Free, published by Big Duck Games LLC, showed a decrease in downloads from 3.7K to 3.2K. Interestingly, weekly active users saw a significant rise from 437K to 441K in mid-June, before slightly dropping to 424K. The game's revenue saw a peak of $1.5M in early June, then decreased to just under $1M.
Lastly, Nonogram.com - Number Games maintained steady downloads around the 3K mark throughout the quarter, with weekly active users showing a slight increase from 27K to 25K. The revenue saw a modest rise from $244K to $172K over the quarter.
For more detailed insights on app performance and trends, Sensor Tower's comprehensive analytics platform offers a deeper dive into the data.
